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WhiteLight Design's philosophy is that sign system design is one of the most powerful public image makers you have. Your location and the surrounding environment including the social, cultural and architectural influences all play a role in branding your business image. Making an impression from a distance as well as leading the customer to the door is the functional role of sign systems. A sign or environmental graphics system makes the public statement of the type and quality of your business. From that first impression, the signs should individually work together to create a memorable impression and a hierarchy of information and way finding. Becoming lost on a campus or building is both a humbling and humiliating experience. A well planned and clearly marked identity and sign system can become both a comforting and helpful way finding tool which makes people feel at home and welcomed in your business establishment. The art of hand-painted signs is still valued‚ but today it is complimented by rapid dynamic imaging techniques. These technologies include vinyl cutters, three dimensional routers, laser-etched graphics and super-size plasma displays. Electronic messaging is now being integrated with a company's corporate image, changing the face of advertising and merchandising design. Signs have expanded from the traditional hand-painted panels to hyper-intelligent interactive - instant messaging boards with instant global outreach linking your business to a world opportunities. Working within the environment and building structures, we design complimentary sign system programs that identify and communicate clear and logical direction to the desired destination. Sculptural and architectural treatments are often borrowed from the surrounding environment. Why are street signs green? Because DOT (Department of Transportation) studies have proven that the white on green figure-ground relationship creates the ideal contrast readability ratio. Considering the intended viewing angles and distance, we integrate the science of sign making with use of three dimensional form, color, typography, graphic design with quality materials. The result is a functional, eye-catching image which brings business to your door. WhiteLight Design views sign system design as the primary environmental statement which must both function and compliment the corporate image. From billboards to marquises to rest room markers, signs are a direct link to your public image. Through the morass of existing signs, your sign must command attention by standing out from the crowd and be a marker of quality consciousness. |
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