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Conceptual Development (Drawing- Rendering)
See Ideation - Thumbnails  
See Styling

       Conceptual design and conceptual development is the power of new thought, which is the primary tool and process of Industrial Designers with the explicit goal being the generation and construction of innovative ideas or concepts.  Conceptual design, through ideation, conceptualization, thumbnail sketches, drawings and renderings is used to explore the unseen and unforeseen, to resolve problems and create tools, products, devices and machines that add value, convenience or comfort to our lives.  Conceptualization of new products can be a process that the designers look for what a user needs, what a product is, what it can do, and how it is intended to be used.  Industrial Designers are know for their quick visualization capabilities and use ideation sketching - and thumbnail drawings create conceptual designs from the user's or consumer point of view considering and addressing the construction and mass manufacturing of the design.

       Industrial Design or conceptual design is very different from the engineering design applied to the development of a product.  Engineering design specifies the architectural or structural mechanical performance, electrical and electronic systems controls, human - mechanical or machine interface or user interface details of how a product implemented.  Engineering design is used for addressing the mechanical and electrical systems integration of the design meeting established standards, compliance, safety and performance, specifying methods, applications and approved components for calculated results and reliability.  

      Engineering design may include scientific, technical, real world physics, mechanical, electrical or electronic components performing and managing a complex stem of mechanisms and sub systems including referenced technical data & software technology.  Conceptual design attempts to use engineering design, new technologies and referenced data as a launching point, to set the stage for conceptual development ( Brainstorming ) for inventions, patents, and product enhancements filling a general demand, market niche or specific user need.
Conceptual design and thinking - out of the box - is the power of Industrial Design and the construction of new 3D innovative ideas or concepts.  Communicating these new ideas or concepts and bringing them to reality starts with mastering orthographic and perspective drawing techniques to create the illusion of 3D on 2D.

See Ideation - Thumbnail Sketching and 3D Development Process.
 

       The process of industrial design and conceptual development, ideation or conceptualization involves a set of steps for translating the design specifications requirements and considerations into a conceptual or user - product interface design.  The process begins by starting form the big picture point of view and moving closer into the details, getting at the schematic – simplistic core of an application, "the primary concept" proceeding to organize and prioritize the requirements and possible solutions from the users' point of view.  The designers typically with market research and focus analysis, are working towards a thorough understanding of the product requirements and the users and range of user requirements to be developed. 

       The initial result is typically an outline or schematic layouts that may be further developed.  See also Styling

The conceptual design process steps involve the following:

  • Define a clear and defined problem statement and or primary theme or concept.  A concise statement of what the application or problem is and what it is not.   It clearly defines the boundaries of the application and characterizes the overall users' view of the product application,
  • Describe user roles and their requirements. A list of whom the target market users are, what roles are in their use of the product application, and what is important to them -- such as efficiency, time saving, convenience short-cuts, etc.,
  • Define and prioritize measurable objectives, constraints and considerations.

       Operational definitions specify how the product or machine design will be measured against the objectives, for example, in usability testing.   Constraints define the design space within which the objectives may be achieved, such as display resolution, response time, and availability of a pointing device. Objectives for the Human Factors and User Interface are the designers' intentions such as:

  • to reduce repetitive tasks,
  • to have users feel in control, and
  • to provide satisfactory feedback on results.

       Explicit conceptual design, Brainstorming and making connections between market solutions is the strength and nucleus of our services in applying the art, science and engineering of industrial design to create a solid, foundation on which to build a successful user-centered products.  A simple, well-defined conceptual design phase that is clearly and accurately illustrated makes life easier for the people who have to learn and use the product.

See also Ideation - Thumbnails

See also Styling

See also ID 3D Development Process


See also CAD-CAE-CAM 3D Development Process

 

ID Fundamentals

  • ID Introduction

  • Key Vocabulary 

  • Intellectual Property

  • Compliance & Standards

  • ID Strategic Development Services

  • Design Assessment (Window of Opportunity) 

  • Patent Evaluation

  • Feasibility Study (See ME Proof of Concept)

  • Brainstorming

  • Conceptual Design

  • Styling

  • Color Studies

  • 3D Design Development (Layouts & Mock-Ups)

  • Human Factors & User Interface (See also HF section)

  • Product Engineering (See also Engineering sections)
              ME           Mechanical Engineering
        
         EE           Electrical Engineering
        
         MatE        Materials Engineering
        
         ManufE     Manufacturing Engineering

  • Materials & Manufacturing Process Selection

  • Modelmaking & Rapid Prototyping  (See also Prototype)

  • Design Control / CAD Drawing Packages (2D/3D)

  • Start  (Getting Started)

  • Preliminary Assessment (Window of Opportunity) 

  • Building Trust & Partnership

  • Fundamentals

  • Strategic Development Process (SDP)

  • The Design Brief

  • Coaching (Personal & Business)

  • Consultations

  • Quotation for Services
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