ID SERVICES   ID Introduction Page 1   Page 2, Page 3,  ID Fundamentals  ID Capabilities  ID Assess    Pat Evaluation    Feasibility    Brainstorming   Drawings-Renderings   Styling   Color Studies    Mock-Ups   ID Human Factors   Product Engineering   CAD   Materials    Models-Prototypes   Design Control
 
ServsID2
ID
Fundamentals
Key Vocabulary 
Intellectual Property
Compliance
Strategic Development
Process
ID SERVICES
ID Assessment
Brainstorming

Conceptual Design
Drawings - Renderings
Styling
Color
3D Development
 Mock-Ups
Human Factors
 User Interface
Product
Engineering
CAD Development
Materials & Processes
Modelmaking & Rapid Prototyping
Design Control
ID
CAPABILITIES

OTHER
SERVICES
























 

Color Basics & Color Studies

     We all see this vibrating waves as the rainbow beams of colors and the visual spectrum: red, orange, yellow, green, blue, and violet.  We perceive these colors as a direct or artificial light source (the sun or light bulbs) and reflecting light as wavelengths as white light or varying colors of reflected light which bounces off of surfaces in all directions with the most intensity in the direct angle paths and less intensity for the in direct paths, i.e. standing in front of a flash light or direct beam of light.  Objects, materials or surfaces and textures also absorb certain wavelengths and reflect others back to the viewer, within the natural ambient sun light or artificial light spectrum such as a fluorescent or incandescent light bulbs.  Understanding the power and illusions of color and textures and its affects on visual perception is the stuff of the movie business but it applies to the store shelf and table top as well. 
      
     Color is light, and light is composed of many vibrations or varying wave lengths or temperatures of light resulting in the perceived color separations within the visual spectrum.  We see them as the rainbow of colors and the visual spectrum: red, orange, yellow, green, blue, and violet.   We perceive the direct light source (the sun), or the reflecting light as wavelengths, as white light or varying reflected colors. These colors bounce off of surfaces in all directions with the most intensity in the direct angle paths and less intensity for the indirect paths, i.e. standing in front of a flash light or direct beam of light.  Objects, materials or surfaces also absorb certain wavelengths and reflect others back to the viewer.   We use the Pantone(R) (inks) and AKZO NOBEL Silkens Color Map System (paints) systems as our universal standards.  For a conversation of how help you color your world with success (770) 277-7097 or set up a consultation.

We determine whether or not a color or material combination is successful by assessing the visual balance and harmony of the final composition—balance and harmony are achieved by the visual contrast that exists between the colors. Use of successful color combination begins with the understanding and investigation of color relationships such as: (See color wheel above) 

Primary Colors:  Red, Yellow, Blue or  (Magenta, Cyan, Yellow): can not be mixed form other colors.

Secondary Colors:  (Red) Orange (Yellow) Green (Blue) Violet:
Two primary colors mixed together.

Tertiary Colors: Red/Orange Yellow/Orange, Yellow/Green  Blue/Green  -Blue/Violet, Red/Violet, also known as Intermediate.
One primary and one secondary mixed together.

Complimentary Colors: Colors positioned opposite one another on the color wheel,  Red - Green, Blue - Orange or Yellow - Violet.

Key Colors: Dominate hue in a color scheme or composition.

Neutral Gray: A combination of White and Black and or possibly a hue. Typically broken down into 5, 7, 9 or 10 gradations.

Warm Colors: Typically referred to as aggressive colors, tinted with Red, Orange or Yellow - lighter in tint.

 Cool Colors: Typically referred to as receding colors, tinted with Blue, Green or Violet.

Chroma, intensity, saturation and luminance/value are inter-related terms and have to do with the description of a color.

Chroma: How pure a hue is in relation to gray.

Saturation: The degree of purity of a hue. (pure red).

Intensity: The brightness or dullness of a hue. One may lower the intensity by adding white tint or black shade.

Luminance / Value: A measure of the amount of light reflected from a hue. Those hues with a high content of white have a higher luminance or value.  The luminance of a color next to a darker or light color will take on an illusion of lighter or darker particularly at the edges of color contact.  This effect is called vibration or value shifting.   

Shade and tint are terms that refer to a variation of a hue.

Shade: A hue produced by the addition of black.

Tint: A hue produced by the addition of white.

Tone: A hue produced by the addition of gray, black or white.

Proportion & Intensity  When colors are juxtaposed, our eyes perceive a visual mix. This mix will differ depending on the proportions of allocated areas.

  • The color with the largest proportional area is the dominant color (the ground).
  • Smaller areas are subdominant colors.
  • Accent colors are those with a small relative area, but offer a contrast because of a variation in hue, intensity, or saturation (the figure).
  • Placing small areas of light color on a dark background, or a small area of dark on a light background will create an accent.
  • If large areas of a light hue are used, the whole area will appear light; conversely, if large areas of dark values are used, the whole area appears dark.
  • Alternating color by intensity rather than proportion will also change the perceived visual mix of color.

Read on much more about color.... Saturation, Value, Hue & Lightness .. Color Page 2


ID Fundamentals

  • ID Introduction

  • Key Vocabulary 

  • Intellectual Property

  • Compliance & Standards

    • ID Strategic Development Services

    Design Assessment (Window of Opportunity) 

  • Patent Evaluation

  • Feasibility Study (See ME Proof of Concept)

  • Brainstorming

  • Conceptual Design

  • Styling

  • Color Studies

  • 3D Design Development (Layouts & Mock-Ups)

  • Human Factors & User Interface (See also HF section)

  • Product Engineering (See also Engineering sections)
              ME           Mechanical Engineering
                  EE           Electrical Engineering
                  MatE        Materials Engineering
                      ManufE     Manufacturing Engineering

  • Materials & Manufacturing Process Selection

  • Modelmaking & Rapid Prototyping  (See also Prototype)

  • Design Control / CAD Drawing Packages (2D/3D)

    • Start  (Getting Started)

  • Preliminary Assessment (Window of Opportunity) 

  • Building Trust & Partnership

  • Fundamentals

  • Strategic Development Process (SDP)

  • The Design Brief

  • Coaching (Personal & Business)

  • Consultations

  • Quotation for Services

    •  

    		  1. ID
     
         2. Eng
     
         3.CAD-CAM
     
         4. Prototype
     
         5. Branding

    ID SERVICES   ID Introduction Page 1,   Page 2, Page 3,  ID Fundamentals  ID Capabilities  ID Assess     Pat Evaluation    Feasibility    Brainstorming    Drawings-Renderings   Styling   Color Studies    Mock-Ups   ID Human Factors   Product Engineering   CAD   Materials    Models-Prototypes   Design Control
          Design Fundamentals     Industrial Design      HF Human Factors      CAD/CAE/CAM      Prototype      Branding
     ALL ENGINEERING:   ME Mechanical   EE Electrical   MatE  Materials   ManufE  Manufacturing         
    SERVICES NAVIGATOR   EXPEDITE   QUOTATION   NDA   Design Brief    Patent Evaluation   Coaching    Consultation Start  Top of Page