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The Strategic Development Process

          The WhiteLight Design, Strategic Development Process (SDP) is the path to your Enlightened Solution.  The SDP is a methodology, a proven commercial business approach to new product development, industrial design, product engineering, CAD & prototype design.  It is a combination of business planning, and conceptual thinking & drawing, marketing analysis, industrial design 3D CAD, cutting edge engineering, materials and predictive analysis and rapid prototyping combined into a phased plan of attack.  It is a proven business strategy which insures the owners and project managers that he or she has the appropriate information and the critical product development path and data delivered at timely and justifiable milestones.  The strategic development process assists the project management team in making informed, experience based, data driven decisions. 

     The process is broken down into 9 primary phases of development, review and approval milestones.  Although your project may not require all of the outlined phases and tasks, they should all be given due consideration.  WD recommends the following  general SDP master plan to plan and develop any  new product program.  The phased master plan assists the project manager in:

• supports defining the design protocol

• conceiving approaches and reasoning for proceeding with or eliminating specific production design approaches

• provides a guideline for approval milestones and promotes team infra-communication

• promotes concurrent development of the industrial design, engineering and marketing aspects of the project

• promotes 3D development to prove-out concepts prior to committing tooling capital

• promotes 3D CAD Development to utilize the advantages of virtual modeling and predictive analysis

Read on more...Strategic Development Process  SDP Page 2

MILESTONES:1-4 (See Phases Breakout 1-12) 

     1  Phases 1 - 2 - 3 
           Conceptual Development & Feasibility Analysis*
 
     2  Phases 4 - 5 - 6 
           Design & Engineering / 3D Development

     3  Phases 7 - 8 - 9 
           Pre-Production Dev. & ProE/CAD - 3D Prototype

     4  Phases 10-11-12
           Production Development - Tooling & Assembly

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