UScan Light:New Product Merchandising Development,ID,CAD Engineering,Prototype,Atlanta,GA

CLIENT: The Coca-Cola Company®, GA & The Kroger® Company, OH

PROJECT: U-Scan CONVENIENCE CENTER®
Merchandizing Design & Presentation Renderings
Impulse - Cross Merchandising Coca-Cola refreshments and other Kroger Convenience items
Work completed with Senior CAD Associate: Mr. Steve Houtzager of INTUITION.

Working with the Coca-Cola's and Krogers marketing teams, WhiteLight Design was asked to develop several new U-Scan self checkout lane designs to boost use and impulse item purchases. The project involved store, field research and measuring and calculating merchandizing categories square footage to insure equal exposure for branding presence. The project started with fabricating a full scale mock-up model of one U-Scan self check module to help explore cooler placement as well as generating several floor plan layout options. We concluded the project with these high resolution, photorealistic 3D FormZ 3D/CAD presentation renderings. The Coca-Cola team was impressed and the Kroger team were thrilled with the quality of the solution.

BEFORE Typical U-Scan Self Check-Out Mock-Up Model & 4 Grouping Area

CONCEPT SOLUTION A

Concept A - Perspective

Branding Elements

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Willis:

I can't thank you enough for the outstanding quality of your company's work and your willingness to bend over backward to make the changes we made and to beat the deadlines that you promised. This was an outstanding example of customer service and commitment. Kroger's is thrilled with the look and quality of your service. On behalf of our entire team let me thank you and your team for your outstanding work.

Regards, Mark

Mr. Mark Hyland
Coca-Cola Enterprises - Bottling Companies
Account Team Leader

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Additional INTUITION portfolio is available at http://intuitionusa.com
COPYRIGHTS: The Kroger® Company, Ohio