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CLIENT: Ball Corporation, CO working with Coors Brewing Co., CO
PROJECT: PET 16 oz Plastic Beer
Bottle - Packaging Innovation
PET or (polyethylene terephthalate) is a form
of polyester used to make strong, lightweight, shatter-resistant, clear
or color tinted bottles.
The plastic beer container
has always been a steep mountain to climb for brewers and bottlers due
to the extreme organic interactions, pressures and sensitivity to a
taste that beer drinkers demand. On this project WD worked
with Ball’s sales and marketing team, presenting to Coors Brewery
Company to provide conceptual bottle design for the new line of plastic beer bottles. The
new PET bottles
incorporate Ball Corp.'s Amazon HM(TM) multilayer
barrier technology which is a nylon composite material that provides
both an active oxygen barrier and a passive carbon dioxide barrier.
This means cold, fresh taste in a classic glass look, long neck, cool and comfortable to the touch bottle, complimented with
the trademark Rocky Mountains has an embossed grip texture,
silhouetted around the shoulder. The bottles are
placed in an award-winning 18 Cooler Pack, (see below) a package
that coverts to a cold ice-filled cooler.
Although not involved in the cooler package design, WD's involvement in
the plastic bottle development helped the team envision possibilities
which helped lead to the total package design success*.
After several phases of black and white line
drawing concepts, we concluded the project with 7 proposed final bottle
shapes, sizes and grip textures, color renderings. The plastic beer bottle was an upstream concept for years but now both our Client, Ball
Corporation and Coors are chill'in at the pinnacle of plastic.The
company's 18-pack Plastic Bottle Cooler Box is described as "the brewing
industry's first ice-ready bottle package that can go anywhere."
Jim Sabia, VP of marketing for Coors Brewing Company says, "Our
commitment to cold begins with our unique Frost Brewing (R)
process, continues with guaranteed cold shipment and storage and now
extends to the customers' hands with these innovative new packages that
allow beer lovers anywhere to experience the cold refreshment of the
Rocky Mountains, even in the heat of summer." The
break-resistant, 16-oz plastic bottles mean that now, consumers can have
beer where glass isn't allowed, such as the pool or the beach.
According to Coors, the resealable plastic bottles keep beer colder
longer than glass bottles and aluminum cans.
* GOLDEN, Colo., Sept. 27 /PR Newswire / -- Convenience Store News has
named the Coors Light Plastic Bottle Cooler Box as the "Best New
Packaging Innovation of 2005."
Coors, Coors Light, Ball & Amazon HM are register trademarks with their
respective owners. All Rights Reserved
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